Ketnipz is an online animation brand which revolves around the character and world of Bean - a small pink thing who’s just trying to make it through the day. Ketnipz aims to be an antidote to the negativity of social media by providing relatable and uplifting content to a broad audience of people.
Bean was forged in the flames of Welsh artist Harry Hambley’s own discontent of modern living, as he began expressing these frustrations on Instagram through the day-to-day struggles of Bean’s fictitious life. What began as daily short-form comics on the page quickly evolved into animations and more, as Bean gathered a larger and larger following of likeminded souls.
Now Harry and the Ketnipz team are branching into more forms of media, such as kids books, art installations and brand collaborations to help expand on the world of Bean and friends. But despite Bean’s meteoric rise to the dizzying heights of mid-tier Instagram influencer fame, the core beliefs of the Ketnipz have stayed the same - to make light of modern life and have Bean be a relatable mascot for everyday people.