WALID OMAR​

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Walid Omar is a British–Malaysian entrepreneur and CEO of Lil Critter Workshop, an
award-winning animation studio with a global footprint across the UK and Malaysia.

While the company has produced its own TV shows airing on major platforms
including CITV, Netflix, Cartoon Network, and Discovery Kids, Walid’s current focus
is on building a digital-first animation ecosystem.

In 2023, he launched Lil Critter Digital, a studio dedicated to creating original
animation for platforms like YouTube and TikTok. Its flagship series, LK School Daze,
has rapidly scaled to over 2 million subscribers and 1 billion views in just 17 months,
highlighting the potential of direct-to-audience IP built outside traditional
commissioning models.

Walid’s work explores how animation studios can combine content, audience data,
and platform strategy to build scalable global brands. He is particularly focused on
how partnerships can accelerate IP development and validation through digital-first
distribution, enabling IP